Discovering Your Brand

I recently attended my colleague's launch party of her new directory of activities you could do with your family in Alberta. What a great success it was! As I was thumbing through the directory, I saw some pictures of Alberta's landmarks even one from my hometown of Mundare, Alberta - The "Sausage Capital".

That's Right! The Stawnichy's Meat Processing Plant is well known for its sausage and other Ukrainian foods. The sausage is the brand. Even though you may think this statue is kind of quirky - it gets people's attention and they know about it. There are many other small towns that have made their mark on the road map - Glendon, Alberta has a perogy on a fork, Andrew, AB a Mallard Duck, and Vegreville has the world's largest Easter Egg - The Psyanka. You can bet -you want to catch that Easter Bunny. Even the Queen came here!

Really when it comes down to it, it is about their brand. When someone mentions Mundare, people think of sausage. Your personal brand is important too. When people talk about you or your business, what do they think of or say. You want them to remember you. 

What do you want them to say or think about you or your business?

What do you want them to know and remember about you?

How do you make people feel? 

Are you the solution to a problem 

or an expert on a certain topic?

What makes you unique?

You want to be known and remembered for your personal brand. Do your marketing materials reflect your brand?

Everything you touch, turns to your brand!

Create Wildfire with Word of Mouth

What Can You Do to Become Unstoppable and Expand Your Network?

Do you think you can change the way you relate to people or the way you do business in a way that could double your income? I do. Does it have to cost you oodles of money? No, but you need to make a commitment to making a plan. A plan that consists of steps in taking consistent action. Without consistent action, you will not see an increase in your prospects or profitability.

Here are 9 surefire ways for you to become unstoppable and expand your network, and increase your bottom line:

1. Build and nurture your relationships

2. Cross promote with other businesses

3. Send out cards of appreciation

4. Ask for referrals. Word of Mouth, the most powerful marketing tool.

5. Have a call to action on the back of your business card . Invite others to experience you with a free estimate, 15 minute coaching call, or access to resources on your website.

6. Put a raving testimonial in your email signature and on your blog.

7. Commit to continuous learning - read at least 15 minutes a day.

8. Offer and share value. Connect others with articles, magazines, special deals, or programs of interest to your customers or people in your network. It is fun to help others succeed and know that you were a part of something bigger.

9. Keep an abundance mindset. There is enough for everyone. Quit comparing yourself to others. You diminish your own value when you do so.

Become unstoppable and invaluable to your network of people. You will be the person others seek out to do business with. Give of yourself and be real. In working together with others, you will get much farther than traveling this journey alone.

What unstoppable tips do you have to share?

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