I recently attended my colleague's launch party of her new directory of activities you could do with your family in Alberta. What a great success it was! As I was thumbing through the directory, I saw some pictures of Alberta's landmarks even one from my hometown of Mundare, Alberta - The "Sausage Capital".
That's Right! The Stawnichy's Meat Processing Plant is well known for its sausage and other Ukrainian foods. The sausage is the brand. Even though you may think this statue is kind of quirky - it gets people's attention and they know about it. There are many other small towns that have made their mark on the road map - Glendon, Alberta has a perogy on a fork, Andrew, AB a Mallard Duck, and Vegreville has the world's largest Easter Egg - The Psyanka. You can bet -you want to catch that Easter Bunny. Even the Queen came here!
Really when it comes down to it, it is about their brand. When someone mentions Mundare, people think of sausage. Your personal brand is important too. When people talk about you or your business, what do they think of or say. You want them to remember you.
What do you want them to say or think about you or your business?
What do you want them to know and remember about you?
How do you make people feel?
Are you the solution to a problem
or an expert on a certain topic?
What makes you unique?
You want to be known and remembered for your personal brand. Do your marketing materials reflect your brand?
Everything you touch, turns to your brand!
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